There's No Better Time To Be a Consultant — A Recap From MAREC 2024
There has never been a better time to be in an expert-based business — whether that is real estate, medical, dental, education or any other field where the expertise is the product. The question that decides who wins is simple: how are you adding value inside your ideal client's buying journey?
The number that framed the room
At MAREC 2024, organised by MIEA, it was reported that Malaysia has roughly 34,000 registered real estate negotiators against about 100,000 unregistered ones.
The question put to the floor was whether that should be read as a roadblock or an opportunity.
What I shared
There is no better time to be a consultant in your own niche — if you are willing to prioritise giving value and operating as a consultant, rather than from a state of neediness as a salesperson chasing a close.
In my work with clients who genuinely understand this, they win leads and prospects fairly effortlessly. That is especially striking in an environment where most agencies and businesses are complaining about high cost per lead and falling conversion rates.
The paradigm shift from go-taker to go-giver makes everything clearer, and it beats chasing the next shiny strategy or the latest AI tool.
Because if you cannot sell well, no amount of systems or AI will rescue you. And selling comes down to one thing: how are you helping this person solve their problem and reach the outcome they want?
If you want that translated into a working system, book a 30-minute audit, or see our work with property groups and developers.