Is your website still the thing buyers find — or is an AI answering for you?
Twelve questions on whether your site is found by search engines, answered clearly enough to be quoted, and cited when ChatGPT, Gemini or Google’s AI Overview names providers in your category.
How to answer: every question has a check you can run in under a minute. If you would have to guess, answer No — a guess is not a measurement, and the honest low score is the useful one.
Fix these first
Free
The quick guide
A walkthrough of the twelve checks: what each one means, how to run it, and the fix in plain language. Written for a marketing lead, not a developer.
Get the guideRM300 per consultation
Have us audit it for you
We run all twelve checks against your live site — indexation, schema, answer blocks, what the assistants actually say about you — then walk you through the findings on a call.
Your score comes with the request, so we start from your actual gaps.
Request an audit1 day · HRD Corp claimable
AEO & SEO workshop
In Kuala Lumpur or in-house at your office. You leave with your own answer layer drafted, not notes about one.
Kenny Lee — AEO and SEO; client work includes HubSpot and AWS alongside other global brands.
Stephanie Lam — content engineering: structuring what you already publish so machines can quote it.
RM1,650 per seat RM1,850
Claimable under HRD Corp Claimable Courses (SBL-Khas). Rise Digital Enterprise is an HRD Corp Registered Training Provider, TP No. 36116167453 — your levy covers the fee, subject to grant approval.
The twelve checks, in full
Scored Yes (2), Partly (1) or No (0), for a total out of 24 — eight points per layer.
Found — classic SEO
- Your important pages are indexed, not just published.
- No two of your pages compete for the same search term.
- Your key pages load in under 2.5 seconds on mobile field data.
- You rank on page one for at least one term that is not your company name.
Answered — AEO, answer engine optimisation
- The first 60 words of each key page answer the question that page is for.
- You publish a question-and-answer block in the words customers actually use.
- Prices, dates, eligibility and locations appear as text, not inside images or PDFs.
- Your pages carry valid structured data for what they are.
Cited — GEO, visibility inside AI answers
- Someone on your team has asked ChatGPT, Gemini or Claude your buyers' question in the last 30 days and recorded the answer.
- When an assistant is asked who provides what you provide, your company is named.
- Your company is described identically across your site, LinkedIn, Google Business Profile and directories.
- You can see in analytics when an AI assistant sends someone to you.
Common questions
What is the difference between SEO, AEO and GEO?
SEO gets a crawler to find and rank your page. AEO, answer engine optimisation, structures that page so a machine can lift a clean answer out of it. GEO, generative engine optimisation, is about whether AI assistants recognise your company as an entity in your category and name it when asked. They stack: a page that cannot be found cannot be quoted, and a page with no clear answer on it will not be cited.
How do I know whether ChatGPT or Gemini mentions my business?
Ask the assistant your buyers' question the way a buyer would phrase it, logged out and on a different network so you are not reading your own history back, then save the answer with the date. AI answers are personalised and change constantly, so a single undated screenshot proves nothing. Keep a monthly log of the question, the date, the assistant and which companies it named.
Is AEO and SEO training HRD Corp claimable?
Yes. Rise Digital Enterprise is an HRD Corp Registered Training Provider, TP No. 36116167453, and the one-day AEO and SEO workshop is claimable under HRD Corp Claimable Courses, also known as SBL-Khas. Your levy covers the fee, subject to grant approval. The seat rate is RM1,650, against a usual rate of RM1,850.
How much does an AEO audit cost?
RM300 per consultation. We run all twelve checks against your live site, including indexation, structured data, answer blocks and what AI assistants currently say about you, then walk you through the findings on a call.
